Provide an unconventional way for fans to meet influencers, during which participants will learn about new Samsung products and their use in different situations. Give away a number of these devices to fans.
We prepared a decryption game, thanks to which the participants got acquainted with the various features of smart watches and ear buds. Participants walked through different rooms that were custom-made for the event and tied to the assorted features of the Samsung smart devices. Participants found themselves in a cinema, a large sports arena and at the end, on stage with their favorite influencer.
The humanitarian non-profit organization of Doctors Without Borders organized a global event that took place in a purely virtual environment. We took care of all the groundwork, and designed a special digital map for Doctors Without Borders to replicate an encounter in the real world. Over 60 people attended the event.